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On Creativity
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Do you ever ask yourself 'should I be advertising?' It's a great question to ask and one that you shouldn't ignore.  If your answer is yes, here are 3 tips to make sure your advertising is getting the most bang for your buck:  Tip #1: Do your research, determine your target customer and advertise on the blogs that they read and with the bloggers they follow.  These are the people you're creating for...those that are drawn to the products that you offer.  This type of advertising can be very affordable and it's a great way to get your name out there in the community.Tip #2: Make sure you have room in your budget before you commit to any advertising...take a look at your incoming sales (income) and your current outgoing spending and if you have some extra, think about using that money to advertise your business.Tip #3: When you're advertising your products, make sure your ad connects directly to the page you're sending visitors...for example, when someone clicks on an ad for a specific handmade necklace, make sure they don't get sent to your homepage with your entire jewelry line leaving them confused and frustrated.What tips do you have for advertising your business?

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